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      "skuVariantUuid": "e2cab142-6fbe-41d1-b7be-15af060ab6f5",
      "identitySlug": "chili-crisp",
      "productId": "momofuku-chili-crunch",
      "observedAt": "2026-08-29",
      "datePrecision": "day",
      "market": "United States",
      "status": "confirmed",
      "evidenceIds": [
        "8152b9ad-8f21-4673-b84e-1a4ad41beff9"
      ],
      "observationKind": "formulation",
      "claimKey": "observation:chili-crisp:momofuku-chili-crunch:formulation:2026-08-29",
      "fields": {
        "ingredients": "Grapeseed oil, puya chilis, coconut sugar, onions, garlic, sesame seeds, japonés chilis, chilis de árbol, mushroom powder, salt, shallots, spices, yeast extract, and seaweed, according to the maker.",
        "originClaim": "Developed by Momofuku Goods; the cited page describes a restaurant-lab formula rather than a Guizhou factory identity.",
        "certifications": [],
        "allergens": [
          "Sesame",
          "Check the current package for additional facility statements"
        ]
      }
    },
    {
      "uuid": "1606a84a-4abc-4c0b-b97a-1af7ad21a885",
      "sourceKey": "food-evolution:observation:chili-crisp:momofuku-chili-crunch:package-price:2026-08-29",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/chili-crisp#observation-momofuku-chili-crunch-package-price-2026-08-29",
      "identityUuid": "3293b0af-d2c9-4f6a-b6eb-4e4211160335",
      "productFamilyUuid": "4f10a1d7-abac-4af9-b2af-5184a9ac3b0f",
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      "identitySlug": "chili-crisp",
      "productId": "momofuku-chili-crunch",
      "observedAt": "2026-08-29",
      "datePrecision": "day",
      "market": "United States",
      "status": "confirmed",
      "evidenceIds": [
        "8152b9ad-8f21-4673-b84e-1a4ad41beff9"
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      "observationKind": "package-price",
      "claimKey": "observation:chili-crisp:momofuku-chili-crunch:package-price:2026-08-29",
      "fields": {
        "seller": "Momofuku Goods",
        "sellerUrl": "https://shop.momofuku.com/products/chili-crunch",
        "priceUsd": 13,
        "packageSize": "5.5 oz",
        "normalizedUnitPriceUsd": 2.36,
        "normalizedUnitLabel": "per oz"
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    }
  ],
  "changeEvents": [
    {
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      "sourceKey": "food-evolution:event:chili-crisp:brand-launch:2018",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/chili-crisp#event-brand-launch-2018",
      "identityUuid": "3293b0af-d2c9-4f6a-b6eb-4e4211160335",
      "identitySlug": "chili-crisp",
      "productFamilyUuid": "5e287b0f-24e8-4b5d-899c-a17671d99df1",
      "eventType": "brand-launch",
      "effectiveDate": "2018",
      "datePrecision": "year",
      "headline": "Fly By Jing began selling its Sichuan-inspired products",
      "description": "Fly By Jing identifies 2018 as its founding year and the beginning of its commercial product line.",
      "fromObservationUuid": null,
      "toObservationUuid": "018c353a-2b83-4988-94c0-97477ea27442",
      "status": "confirmed",
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  "evidence": [
    {
      "uuid": "bf51ea5c-a1a7-4793-b49b-1dae94e68197",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-194aa9d34d296052",
      "sourceUrl": "https://www.britannica.com/plant/chili-pepper",
      "title": "Chili pepper",
      "publisher": "Encyclopaedia Britannica",
      "publicationOrObservationDate": "2024",
      "capturedAt": "2026-08-29",
      "evidenceType": "historical-source",
      "rightsStatus": "metadata-only",
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    },
    {
      "uuid": "fe83bde1-ceb2-4768-b83a-569ff2e16193",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-09276697247324e1",
      "sourceUrl": "https://flybyjing.com/pages/about",
      "title": "About Fly By Jing",
      "publisher": "Fly By Jing",
      "publicationOrObservationDate": "2018",
      "capturedAt": "2026-08-29",
      "evidenceType": "official-company-history",
      "rightsStatus": "metadata-only",
      "checksum": "sha256:ceb7e4b1fd40cf6a462a78159f98d58cc48cff6b495123ef1af7ccf77393ad22",
      "supports": [
        "identity:chili-crisp",
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      ]
    },
    {
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      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-b805048d3ac2ae2f",
      "sourceUrl": "https://flybyjing.com/products/the-big-boi",
      "title": "Original Sichuan Chili Crisp (XL)",
      "publisher": "Fly By Jing",
      "publicationOrObservationDate": "2026",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
      "rightsStatus": "metadata-only",
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        "observation:chili-crisp:fly-by-jing-original-xl:formulation:2026-08-29",
        "observation:chili-crisp:fly-by-jing-original-xl:package-price:2026-08-29",
        "observation:chili-crisp:fly-by-jing-original-xl:availability:2026-08-29"
      ]
    },
    {
      "uuid": "8152b9ad-8f21-4673-b84e-1a4ad41beff9",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-be2ecbbb036207d5",
      "sourceUrl": "https://shop.momofuku.com/products/chili-crunch",
      "title": "Chili Crunch",
      "publisher": "Momofuku Goods",
      "publicationOrObservationDate": "2026",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
      "rightsStatus": "metadata-only",
      "checksum": "sha256:745b6c59eae70a34a883326c45bd5bb88a6118faa298178876db6e6d14e2eee3",
      "supports": [
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        "observation:chili-crisp:momofuku-chili-crunch:formulation:2026-08-29",
        "observation:chili-crisp:momofuku-chili-crunch:package-price:2026-08-29",
        "observation:chili-crisp:momofuku-chili-crunch:availability:2026-08-29"
      ]
    },
    {
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      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-81aad4ec7ca8fe00",
      "sourceUrl": "https://www.target.com/p/lao-gan-ma-spicy-chili-crisp-7-41oz/-/A-88708198",
      "title": "Lao Gan Ma Spicy Chili Crisp 7.41 oz retailer listing",
      "publisher": "Target",
      "publicationOrObservationDate": "2026",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
      "rightsStatus": "metadata-only",
      "checksum": "sha256:723dce0d849863ea8db325917f1e6964f119d870cc2fc3878a5f0f4fad038084",
      "supports": [
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        "observation:chili-crisp:lao-gan-ma-spicy-chili-crisp:catalogue:2026-08-29",
        "observation:chili-crisp:lao-gan-ma-spicy-chili-crisp:formulation:2026-08-29",
        "observation:chili-crisp:lao-gan-ma-spicy-chili-crisp:package-price:2026-08-29",
        "observation:chili-crisp:lao-gan-ma-spicy-chili-crisp:availability:2026-08-29"
      ]
    }
  ],
  "limitations": [
    "Missing years are gaps; no unchanged price, package, formulation, ownership, or availability is inferred.",
    "Observed prices exclude tax, shipping, subscriptions, bundles, and unrecorded promotions unless the observation states otherwise.",
    "Externally owned source material is represented by metadata, links, and checksums rather than republished captures.",
    "Traditional variation is not classified as fraud merely because a commercial formula differs."
  ]
}