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        "originClaim": "The maker identifies Sizzle as 100% extra virgin oil from more mature Picual olives harvested in peak season for cooking.",
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      "fields": {
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        "normalizedUnitLabel": "per fl oz",
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      "sourceUrl": "https://www.target.com/p/california-olive-ranch-100-ca-extra-virgin-olive-oil-16-9-fl-oz/-/A-79399468",
      "title": "California Olive Ranch 100% CA Extra Virgin Olive Oil 16.9 fl oz retailer listing",
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        "observation:extra-virgin-olive-oil:california-olive-ranch-100:formulation:2026-08-29",
        "observation:extra-virgin-olive-oil:california-olive-ranch-100:package-price:2026-08-29",
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      "sourceUrl": "https://www.ub.edu/",
      "title": "Monte Testaccio and the Roman olive oil trade",
      "publisher": "University of Barcelona Archaeological Project",
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  "limitations": [
    "Missing years are gaps; no unchanged price, package, formulation, ownership, or availability is inferred.",
    "Observed prices exclude tax, shipping, subscriptions, bundles, and unrecorded promotions unless the observation states otherwise.",
    "Externally owned source material is represented by metadata, links, and checksums rather than republished captures.",
    "Traditional variation is not classified as fraud merely because a commercial formula differs."
  ]
}
