# Extra-Virgin Olive Oil: Commercial Product History

Canonical: https://thefoodthatshapedus.com/food-evolution/extra-virgin-olive-oil
Market: United States
Coverage: 3 product families; 13 confirmed observations; 2022-01-11 to 2026-08-29.

## Historical identity
Olive oil is an eastern Mediterranean staple whose grade language, industrial bottling, and fraud problems are modern. The Olive Oil history article follows cultivation and trade; this page compares current U.S. extra virgin bottles and the limits of label evidence.

## Current product snapshot
- Brightland Alive Extra Virgin Olive Oil: Early-harvest extra virgin; 375 mL / 12.7 fl oz UV-coated glass bottle; observed price $38.00 for 375 mL / 12.7 fl oz; observed 2026-08-29.
- Graza Sizzle Extra Virgin Olive Oil: Peak-season extra virgin cooking oil; 750 mL bottle; observed price $16.00 for 750 mL (about 25.36 fl oz); observed 2026-08-29.
- California Olive Ranch 100% California Extra Virgin Olive Oil: Cold-pressed extra virgin; 16.9 fl oz bottle for the price observation; observed price $18.79 for 16.9 fl oz; observed 2026-08-29.

## Confirmed timeline
- 2022-01-11: Graza launched squeeze-bottle extra-virgin olive oil. Graza announced its United States launch on January 11, 2022, with separate cooking and finishing extra-virgin olive oils in squeeze bottles.
- 2026-08-29: Current U.S. product observations compiled from the linked product and seller evidence.

## Method and limits
No missing year is treated as evidence that a price, package, formula, owner, origin claim, or availability stayed unchanged. External source material remains with its rights holder; this record publishes source metadata, links, and checksums.

## Sources
- Brightland. Alive Extra Virgin Olive Oil. https://brightland.co/products/alive (2026; captured 2026-08-29).
- California Olive Ranch. 100% California Extra Virgin Olive Oil. https://www.californiaoliveranch.com/products/100-california-everyday (2026; captured 2026-08-29).
- Graza. Sizzle Extra Virgin Olive Oil. https://graza.co/products/sizzle (2026; captured 2026-08-29).
- Graza / PR Newswire. Graza reinvigorates the olive oil segment. https://www.prnewswire.com/news-releases/graza-reinvigorates-the-olive-oil-segment-with-first-to-market-evoo-in-squeeze-bottles-301457892.html (2022-01-11; captured 2026-08-29).
- Harvard T.H. Chan School of Public Health. Olive Oil and the Mediterranean Diet. https://www.hsph.harvard.edu/nutritionsource/ (undated; captured 2026-08-29).
- Target. California Olive Ranch 100% CA Extra Virgin Olive Oil 16.9 fl oz retailer listing. https://www.target.com/p/california-olive-ranch-100-ca-extra-virgin-olive-oil-16-9-fl-oz/-/A-79399468 (2026; captured 2026-08-29).
- University of Barcelona Archaeological Project. Monte Testaccio and the Roman olive oil trade. https://www.ub.edu/ (undated; captured 2026-08-29).

Public JSON: https://thefoodthatshapedus.com/food-evolution/extra-virgin-olive-oil/data.json
Public CSV: https://thefoodthatshapedus.com/food-evolution/extra-virgin-olive-oil/data.csv
Buying guide: https://thefoodthatshapedus.com/buying-guides/extra-virgin-olive-oil
Full food history: https://thefoodthatshapedus.com/food/olive-oil