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      "identitySlug": "gochujang",
      "productId": "sempio-premium-gochujang",
      "observedAt": "2026-08-29",
      "datePrecision": "day",
      "market": "United States",
      "status": "confirmed",
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      "observationKind": "formulation",
      "claimKey": "observation:gochujang:sempio-premium-gochujang:formulation:2026-08-29",
      "fields": {
        "ingredients": "Rice, water, corn syrup, red pepper powder, salt, soybean, alcohol, wheat extract, soy seasoning (soybean, wheat gluten, salt, alcohol, yeast extract, maltodextrin), concentrated garlic juice, and koji-starter, according to Sempio. Contains wheat and soybeans.",
        "originClaim": "Sempio is a Korean jang producer; the cited U.S. grocer lists a 500 g tub.",
        "certifications": [
          "SQF and halal claims on Sempio’s classic gochujang page"
        ],
        "allergens": [
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          "Soy"
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      "identityUuid": "3023e370-9f58-474a-b110-922326cbb501",
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      "skuVariantUuid": "cf28549c-5bf6-4827-beea-063f8ee15f93",
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      "productId": "sempio-premium-gochujang",
      "observedAt": "2026-08-29",
      "datePrecision": "day",
      "market": "United States",
      "status": "confirmed",
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      "observationKind": "package-price",
      "claimKey": "observation:gochujang:sempio-premium-gochujang:package-price:2026-08-29",
      "fields": {
        "seller": "Hanyang Mart",
        "sellerUrl": "https://www.hanyangmart.com/products/sempio-gochujang-korean-premium-chili-paste-500g",
        "priceUsd": 9.99,
        "packageSize": "500 g (about 17.64 oz)",
        "normalizedUnitPriceUsd": 0.57,
        "normalizedUnitLabel": "per oz",
        "note": "Unit price uses 28.3495 g per ounce."
      }
    }
  ],
  "changeEvents": [
    {
      "uuid": "ebd2cae8-7992-4458-a28f-7c6f14c14ded",
      "sourceKey": "food-evolution:event:gochujang:brand-launch:1996",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/gochujang#event-brand-launch-1996",
      "identityUuid": "3023e370-9f58-474a-b110-922326cbb501",
      "identitySlug": "gochujang",
      "productFamilyUuid": "8b438be8-4439-4fd7-afbc-3538977b053d",
      "eventType": "brand-launch",
      "effectiveDate": "1996",
      "datePrecision": "year",
      "headline": "Daesang launched the Chung Jung One brand",
      "description": "Daesang records 1996 as the launch year for Chung Jung One, the brand under which its Sunchang gochujang is sold.",
      "fromObservationUuid": null,
      "toObservationUuid": "2e1e0301-bab3-401c-bb57-142aca09f83a",
      "status": "confirmed",
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      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-1df3017a8c58eaf8",
      "sourceUrl": "https://www.fao.org/fao-who-codexalimentarius/sh-proxy/en/?lnk=1&url=https%253A%252F%252Fworkspace.fao.org%252Fsites%252Fcodex%252FStandards%252FCXS%2B294-2023%252FCXS_294e.pdf",
      "title": "Standard for Gochujang CXS 294-2023",
      "publisher": "Codex Alimentarius Commission",
      "publicationOrObservationDate": "2023",
      "capturedAt": "2026-08-29",
      "evidenceType": "historical-source",
      "rightsStatus": "metadata-only",
      "checksum": "sha256:06fdcafa30511517687ededa6b1d9e945c74ee1e6e9d53de20177f9fb625a543",
      "supports": [
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    },
    {
      "uuid": "d614cd11-d7bb-4f72-86a3-6daca2c38c25",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-d2f05e1e4d1b96ca",
      "sourceUrl": "https://www.daesang.com/en/m/company/history.jsp",
      "title": "Company history",
      "publisher": "Daesang Corporation",
      "publicationOrObservationDate": "1996",
      "capturedAt": "2026-08-29",
      "evidenceType": "official-company-history",
      "rightsStatus": "metadata-only",
      "checksum": "sha256:352f43e7394e23391ba081cc9682550d975f5a6fbc5e61c5406138bd6b669309",
      "supports": [
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      ]
    },
    {
      "uuid": "78f620fe-eff3-4c96-a3b6-9341d0a79c45",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-2bd889e58f51ef25",
      "sourceUrl": "https://www.hmart.com/sunchang-gochujang-brown-rice-hot-pepper-paste-1-1lb--500g--1/p",
      "title": "Sunchang Gochujang Brown Rice Hot Pepper Paste 1.1 lb",
      "publisher": "H Mart",
      "publicationOrObservationDate": "2026",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
      "rightsStatus": "metadata-only",
      "checksum": "sha256:b60dc0790f664418e48f8edbe500be50413e07bfadc19556239c297fb4cfe3a7",
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        "observation:gochujang:chung-jung-one-sunchang-brown-rice:package-price:2026-08-29",
        "observation:gochujang:chung-jung-one-sunchang-brown-rice:availability:2026-08-29"
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      "sourceUrl": "https://www.hanyangmart.com/products/sempio-gochujang-korean-premium-chili-paste-500g",
      "title": "Sempio Gochujang Korean Premium Chili Paste 500 g retailer listing",
      "publisher": "Hanyang Mart",
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      "sourceUrl": "https://link.springer.com/article/10.1186/s42779-024-00258-y",
      "title": "Gochujang, a Korean traditional fermented soybean product: history, preparation and functionality",
      "publisher": "Journal of Ethnic Foods",
      "publicationOrObservationDate": "2024",
      "capturedAt": "2026-08-29",
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      "sourceUrl": "https://milkimchi.com/pages/pantry-staples",
      "title": "Gochujang and gochugaru pantry staples",
      "publisher": "Mother-in-Law's",
      "publicationOrObservationDate": "2026",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
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      "sourceUrl": "https://pearlriver.com/products/mother-in-laws-original-gochujang-fermented-chili-paste",
      "title": "Mother-in-Law's Original Gochujang Fermented Chile Paste retailer listing",
      "publisher": "Pearl River Mart",
      "publicationOrObservationDate": "2026",
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        "observation:gochujang:mother-in-law-original-gochujang:package-price:2026-08-29",
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    {
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      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-5bef037a636a3ab3",
      "sourceUrl": "https://en.sempio.com/product/jangpaste/view/622",
      "title": "Gochujang, Hot Pepper Paste, Classic",
      "publisher": "Sempio",
      "publicationOrObservationDate": "2026",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
      "rightsStatus": "metadata-only",
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        "observation:gochujang:sempio-premium-gochujang:package-price:2026-08-29",
        "observation:gochujang:sempio-premium-gochujang:availability:2026-08-29"
      ]
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  ],
  "limitations": [
    "Missing years are gaps; no unchanged price, package, formulation, ownership, or availability is inferred.",
    "Observed prices exclude tax, shipping, subscriptions, bundles, and unrecorded promotions unless the observation states otherwise.",
    "Externally owned source material is represented by metadata, links, and checksums rather than republished captures.",
    "Traditional variation is not classified as fraud merely because a commercial formula differs."
  ]
}
