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      "publicIri": "https://thefoodthatshapedus.com/food-evolution/vanilla-extract#observation-simply-organic-madagascar-pure-vanilla-4oz-formulation-2026-08-30",
      "identityUuid": "216abff0-39cd-44dd-9cad-899ea59237dd",
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      "skuVariantUuid": "c3fba3b6-d3e3-48fa-99b6-af6a9f0372fe",
      "identitySlug": "vanilla-extract",
      "productId": "simply-organic-madagascar-pure-vanilla-4oz",
      "observedAt": "2026-08-30",
      "datePrecision": "day",
      "market": "United States",
      "status": "confirmed",
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      "observationKind": "formulation",
      "claimKey": "observation:vanilla-extract:simply-organic-madagascar-pure-vanilla-4oz:formulation:2026-08-30",
      "fields": {
        "ingredients": "Organic vanilla bean extractives in water, organic alcohol (35%).",
        "originClaim": "Madagascar Bourbon vanilla beans.",
        "certifications": [
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          "QAI Certified Organic",
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      "identitySlug": "vanilla-extract",
      "productId": "simply-organic-madagascar-pure-vanilla-4oz",
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      "datePrecision": "day",
      "market": "United States",
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      "claimKey": "observation:vanilla-extract:simply-organic-madagascar-pure-vanilla-4oz:package-price:2026-08-30",
      "fields": {
        "seller": "Simply Organic",
        "sellerUrl": "https://www.simplyorganic.com/products/simply-organic-madagascar-pure-vanilla-extract-4-fl-oz",
        "priceUsd": 18.99,
        "packageSize": "4 fl oz",
        "normalizedUnitPriceUsd": 4.75,
        "normalizedUnitLabel": "per fl oz",
        "note": "Observed direct price on Simply Organic manufacturer storefront on August 30, 2026."
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  ],
  "changeEvents": [
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      "publicIri": "https://thefoodthatshapedus.com/food-evolution/vanilla-extract#event-standard-change-1963-09-14",
      "identityUuid": "216abff0-39cd-44dd-9cad-899ea59237dd",
      "identitySlug": "vanilla-extract",
      "productFamilyUuid": "48e00b59-0b62-441b-8ef2-71e8cb924b34",
      "eventType": "standard-change",
      "effectiveDate": "1963-09-14",
      "datePrecision": "day",
      "headline": "The FDA promulgated the federal standard of identity for vanilla extract",
      "description": "The U.S. Food and Drug Administration established 21 CFR 169.175, defining pure vanilla extract as containing not less than 13.35 ounces of vanilla beans per gallon in not less than 35 percent ethyl alcohol by volume.",
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      "status": "confirmed",
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      "sourceUrl": "https://www.mccormick.com/spices-and-flavors/extracts-and-food-colors/extracts/pure-vanilla-extract",
      "title": "All Natural Pure Vanilla Extract",
      "publisher": "McCormick",
      "publicationOrObservationDate": "2026",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
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      "title": "From pods to puddings: Vanilla and other sweet-tasting orchids",
      "publisher": "Royal Botanic Gardens, Kew",
      "publicationOrObservationDate": "undated",
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      "evidenceType": "historical-source",
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    },
    {
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      "sourceUrl": "https://www.kew.org/plants/vanilla",
      "title": "Vanilla - Vanilla planifolia",
      "publisher": "Royal Botanic Gardens, Kew",
      "publicationOrObservationDate": "undated",
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      "title": "Madagascar Pure Vanilla Extract 4 fl oz",
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      "capturedAt": "2026-08-29",
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        "observation:vanilla-extract:simply-organic-madagascar-pure-vanilla-4oz:formulation:2026-08-30",
        "observation:vanilla-extract:simply-organic-madagascar-pure-vanilla-4oz:package-price:2026-08-30",
        "observation:vanilla-extract:simply-organic-madagascar-pure-vanilla-4oz:availability:2026-08-30"
      ]
    },
    {
      "uuid": "fb1b0de8-a3de-4e2a-b586-65788710e5d7",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-22701610bf8c3ad5",
      "sourceUrl": "https://www.fda.gov/regulatory-information/search-fda-guidance-documents/cpg-sec-525750-vanilla-extract-adulterated-coumarin",
      "title": "Sec. 525.750 Vanilla Extract - Adulterated with Coumarin",
      "publisher": "U.S. Food and Drug Administration",
      "publicationOrObservationDate": "2020",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
      "rightsStatus": "metadata-only",
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    },
    {
      "uuid": "c062fbbb-4b41-4f3e-8162-7bf257b3d58a",
      "publicIri": "https://thefoodthatshapedus.com/food-evolution/methodology#evidence-850a9ba66fa11f97",
      "sourceUrl": "https://www.ecfr.gov/current/title-21/chapter-I/subchapter-B/part-169/subpart-B/section-169.175",
      "title": "21 CFR § 169.175 Vanilla extract",
      "publisher": "U.S. Food and Drug Administration / eCFR",
      "publicationOrObservationDate": "2024",
      "capturedAt": "2026-08-29",
      "evidenceType": "product-or-retailer-page",
      "rightsStatus": "metadata-only",
      "checksum": "sha256:5f1a27bc5b01d1280e526301dbd9eb82efa1a6c76f627bb1455b3627c54de7f7",
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  ],
  "limitations": [
    "Missing years are gaps; no unchanged price, package, formulation, ownership, or availability is inferred.",
    "Observed prices exclude tax, shipping, subscriptions, bundles, and unrecorded promotions unless the observation states otherwise.",
    "Externally owned source material is represented by metadata, links, and checksums rather than republished captures.",
    "Traditional variation is not classified as fraud merely because a commercial formula differs."
  ]
}
