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United States product record

Extra-Virgin Olive Oil: How Commercial Products Changed Over Time

A dated United States record of extra-virgin olive oil products, packages, formulations, prices, claims, and commercial milestones.

3 product families13 confirmed observationsJanuary 11, 2022 to August 29, 2026Updated
Three unlabelled dark bottles of golden-green olive oil beside olives on a branch and torn bread
Extra virgin is a grade claim. Harvest date, named origin, bottle size, and intended use are the comparable facts on a U.S. shop page. Image: The Foods That Shaped Us Research Desk. Image terms. Request permission.

Current evidence status

This record follows 3 extra-virgin olive oil product families in the U.S. market. It reports only dated, confirmed fields. A blank year means no qualifying observation, not that the product stayed the same.

The historical identity behind the products

Olive oil is an eastern Mediterranean staple whose grade language, industrial bottling, and fraud problems are modern. The Olive Oil history article follows cultivation and trade; this page compares current U.S. extra virgin bottles and the limits of label evidence.

Read the full Extra-Virgin Olive Oil history

Confirmed commercial timeline

  1. Graza launched squeeze-bottle extra-virgin olive oil

    Graza announced its United States launch on January 11, 2022, with separate cooking and finishing extra-virgin olive oils in squeeze bottles.

  2. Current U.S. product snapshots compiled

    Catalogue identity, formulation, package-price, and availability fields were recorded separately so later changes can be compared without overwriting this baseline.

Current product snapshot

Current confirmed product, formulation, package, observed price, availability, and observation date
ProductFormula / formatPackage and priceStatus
Brightland Alive Extra Virgin Olive OilObserved August 29, 2026Early-harvest extra virgin; 375 mL / 12.7 fl oz UV-coated glass bottleExtra virgin olive oil.$38.00375 mL / 12.7 fl oz$2.99 per fl ozavailableSource
Graza Sizzle Extra Virgin Olive OilObserved August 29, 2026Peak-season extra virgin cooking oil; 750 mL bottleExtra virgin olive oil.$16.00750 mL (about 25.36 fl oz)$0.63 per fl ozavailableSource
California Olive Ranch 100% California Extra Virgin Olive OilObserved August 29, 2026Cold-pressed extra virgin; 16.9 fl oz bottle for the price observationExtra virgin olive oil.$18.7916.9 fl oz$1.11 per fl ozlocation dependentSource

These are point-in-time observations, not permanent offers. Tax, shipping, subscriptions, bundles, promotions, and local stock are not assumed unless the record states them.

Formulation and package changes

This pilot establishes a 2026 baseline. No earlier formulation or package is treated as comparable unless a dated observation is present. Later confirmed changes will append to this record.

Ownership, manufacturing, recalls, and authenticity

No additional qualifying event is currently recorded beyond the dated timeline above. Absence from this dataset is not proof that an event never occurred.

Trend observations

No aggregate trend metric is published for this identity unless its value, geography, period, sample, and source can be stated together. Product counts in this record describe the tracked sample, not the whole U.S. market.

Download the public record

The files contain confirmed derived observations, evidence metadata, source links, and checksums. They do not reproduce restricted source captures.

JSON dataCSV observationsMethodology

Evidence and provenance

  1. [1]Alive Extra Virgin Olive Oil — Brightland; 2026. Captured 2026-08-29. metadata only.
  2. [2]100% California Extra Virgin Olive Oil — California Olive Ranch; 2026. Captured 2026-08-29. metadata only.
  3. [3]Sizzle Extra Virgin Olive Oil — Graza; 2026. Captured 2026-08-29. metadata only.
  4. [4]Graza reinvigorates the olive oil segment — Graza / PR Newswire; 2022-01-11. Captured 2026-08-29. metadata only.
  5. [5]Olive Oil and the Mediterranean Diet — Harvard T.H. Chan School of Public Health; undated. Captured 2026-08-29. metadata only.
  6. [6]California Olive Ranch 100% CA Extra Virgin Olive Oil 16.9 fl oz retailer listing — Target; 2026. Captured 2026-08-29. metadata only.
  7. [7]Monte Testaccio and the Roman olive oil trade — University of Barcelona Archaeological Project; undated. Captured 2026-08-29. metadata only.

Where to explore next

Current buying guide Full food history All Food Evolution records