Tea map
Tea Beyond Matcha: Roasted, Spiced, and Ritual Cups
Matcha took the cafe spotlight. The wider tea map — roast, grain, spice, and hospitality rituals — is where 2026 “teatime as happy hour” energy expands next.
Roast and grain teas
Hojicha, genmaicha, mugicha, boricha.
Spiced and milk teas
Chai, Thai iced tea, cafe milk-tea formats.



